School of Sociology and Social Policy

The Bauman Institute

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All that is solid melts into air?

Having been the inspiration for www.zopa.com, Liquid Modernity can now claim a new offspring –  www.abundancegeneration.com

Abundance hopes to disrupt the conventions of money and financial services which deliberately alienate and disorientate the individual by allowing ordinary people to earn cash by investing directly in renewable energy production.  The minimum investment is £5 which makes it the first truly accessible retail investment product authorised by the FSA in more than a decade.

Democratic finance won’t be stopping there, once we have proven the model with wind and solar farms, we will be enlisting truly public money in the financing of other forms of big society or good society (depending on your political persuasion/ glossary) including schools, hospitals, etc.

Launch is planned to be very soon – proof that the problem with money is not that the system is ‘broken’ and anti-social, just that people need to take back control and bring money back into the social domain.

This entry was posted in Consumerism and Sustainability, Ethics and Soci(ologic)al Theory, News.

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